Rialto Aperitivo Kit
Brand Identity
Packaging Design
Rialto Aperitivo Kit is created for the aspiring mixologist who enjoys craft cocktails made simple at home. The goal was to design an identity that celebrates the history of aperitifs, directly inspired by the classic Aperol spritz. Aperitifs are herbaceous liqueurs enjoyed before a meal to stimulate an appetite, making the Aperitivo Kit perfect for any home cooking session or pre-dinner party.
The brand named after the oldest bridge of the Grand Canal in Venice connects to the Italian roots of aperitifs, where they were first popularized. This was done by drawing from vintage cocktail posters and patterns from the 1960s and 1970s. A cohesive look and feel was developed that can extend beyond the original aperitivo kit.